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 PROCESS
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 The process begins with an in-depth analysis of each company’s strengths, weaknesses and marketing efforts to uncover untapped sources of business.
The process moves onto identifying the ideal market, competition and long term goals.
The next step is to implement a series of strategies to help grow the business by getting more new leads, converting leads to buying customers, increasing the value of each sale, and improving profit margins on each sale. |
This is combined with new marketing and business systems to create immediate, long-lasting and steady streams of income.
It is also important to introduce systems which monitor and optimize a company’s customer relationships.
We will then test and measure all marketing and business activities to determine what works and what does not. This will determine which activities are providing the best return and offer alternative strategies to encourage capital growth.
Once all systems and strategies are in place, there is a rigorous review process to appraise growth and progress together with ongoing consultative support.
We also provides employee development and training to ensure skills and expertise remain locked in the business to help stabilize and increase its value, besides reducing the impact of attrition. |
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APPROACH
Kayen Consulting offers a holistic approach to the challenge of developing your business and systems. We believe in working in a collaborative manner, and are driven by a passion to add value, and a commitment to the results. All assignments are received and handled personally, ensuring that our full experience is available for every aspect of the program. We believe in listening closely rather than in telling. Solutions are then developed together based on a client’s specific business metrics, rather than introducing standardized pre-ordained ones. We believe that our role is not to force our ideas on you, but rather to facilitate a process of analysis and clarity of thought, that results in the generation of ideas, options and decisions that have the buy-in of the client. However, we also see it is as important to retain our ability to remain objective and offer an external perspective. We believe that the only good solutions are the ones that are achievable and are seen to work.
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OUR MARKET
Kayen Consulting looks to do businesses with companies where:
There is for massive potential for growth or a need to stabilise to prepare for further growth.
The business owners recognise the need to increase the customer base and profitability.
The current marketing & business strategies are ineffective or under productive.
The business operates in a competitive environment.
There is a clear need, want and desire for our services.
There are assets and opportunities hidden within the business.
The business is a natural host to joint ventures, strategic alliances and other synergies.
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THE EDGE |
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Chosen niche is the SME segment
Does business with compact business units, where speed is
important, and decision
making matches this need
Tailored approach, 444 proven strategies
Uses a step by step approach to deliver the results
Big enough to combine the competence and experience of large firms and small enough to understand your needs
Uses low cost methods
Satisfied clients from a large variety of businesses |
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